Management Team


Innovative individuals with product design aptitude and research proficiency are committed to the Company’s development; and bring a significant depth of industry knowledge and relevant expertise, rarely available in a start-up business, in key areas of product design / development and investigative studies.

Herb Holland

Founder / Chief Technology Officer

For more than 20 years Herb has conceived, developed and patented a variety of water treatment and fluid conditioning systems, including the novel concepts embodied in ElectroWave® fluid conditioning. To date, he has been issued twenty-one (21) United States Patents and one (1) International Patent (Mexico) relating to electromagnetic, electrostatic and fluid conditioning technologies; as well as 18 U.S. Patents for polymer-based oil spill remediation / filtration technologies. Prior to focusing on the development of the Company’s ElectroWave® technologies, Herb developed water reclamation systems that collected and processed contaminated bilge water to levels allowing for its permitted release into waterways adjacent to dockside water reclamation facilities; developed and fabricated a system for removing fish oil and blood from water in Norwegian fish processing facilities and provided sales and operational support for a company providing dewatering services for refinery-generated waste streams. Herb began his career in the Engineering and Operations departments of the Southern Pacific Transportation Company and later joined the Stars and Stripes syndicate that won the America’s Cup in Freemantle, Australia. Following the successful America’s Cup campaign in 1987, he established a marine electronics company specializing in design and installation of tactical / navigational systems for Grand Prix racing yachts that competed around the world.

Ivan Soto

Business Development Manager

Ivan has twenty years of experience in the oilfield and power generation industries. He holds a Bachelor of Science in Mechanical Engineering from the University of Houston and has worked as an applications engineer, regional sales manager and global business manager, and has more than thirteen years of filtration experience in applications relating to coalescing, liquid / liquid separation and particle separation.


WILSA Holdings, LLC has cultivated a number of individuals as advisors with significant industry knowledge and relevant experience who are committed to the success and growth of the Company’s business. Specifically, the Company’s Advisors are expected to contribute expertise in the key areas of intellectual property rights, product design/innovation, accounting and business development.

Stanton Smith

Phase Separation Advisor

Stanton Smith is Vice President of Product and Solutions for Nanostone Water and oversees product engineering and applications engineering at Nanostone Water. Dr. Smith completed his doctorate as a Rhodes Scholar in the study area of flux enhancement of hollow fiber ultrafiltration membrane separation, followed by a post-doctoral research position, both at the University of Oxford. He also holds a B.Sc. in Chemical Engineering from the University of Cape Town in South Africa. Dr. Smith spent time at Veolia Water Solutions in their CeraMem ceramic membrane division and at Pall Corporation in their Membrane Technologies group, prior to joining Nanostone. Dr. Smith has 20 years of experience in the water and membrane industry and has spent much of his career driving growth through innovation and commercialization of low pressure membrane based technologies. Industries covered span power generation, oil and gas upstream and downstream, primary metals, biofuels, drinking water and municipal wastewater including direct and indirect potable reuse. He lives in Boston with his wife and their two children.

John Nagel

System Communication Advisor

John is a Senior Management Executive with a successful track record of assembling motivated sales and engineering teams to drive new revenue growth for the companies he has worked for. He is currently V.P. of Business Development for Infrastructure Networks, Inc which provides broadband wireless and Carrier Ethernet services across their 4G LTE network supporting SCADA, mobile data, video and voice applications exclusively to critical infrastructure entities, including those involved in the Oil & Gas E&P industry. John has participated in managing several companies where he oversaw the implementation of disruptive communication solutions to meet the new production and environmental challenges facing Oil & Gas Upstream and Midstream stake holders. He helped managed and secured new customer bases including Apache, Pioneer Natural Resources, StatOil, Schlumberger, and ExxonMobil. John has over 30 years of experience in several technology companies involved in various communication mediums including 4G LTE, fiber-to-the-home, microwave transmission, satellite, and paging systems. He has held varying positions throughout his career such as Director of Research & Development, V.P. of Business Development, and Production Manager and has experience across diverse industries such Petrochemical, Aerospace (NASA), Telecommunications, O&G, and Manufacturing. John holds a B.S. in Mechanical Engineering from the University of Tennessee.

Christopher Rulison, PhD

Advisor – Laboratory Testing and Analysis of Water Properties

Dr. Christopher Rulison is both a chemical engineer and a respected polymer and surface scientist specializing in the synthesis, and mechanistic understanding, of polymeric emulsifiers with triggered-release/coalescence properties. Chris knows the “ins” and “outs” of industrial surface science, and since 1995 he has provided analytical and consulting services to over 275 different clients, completed over 560 industrial projects, and has contributed to the design and market development of numerous pieces of surface science instrumentation. Chris also has 17 papers and 2 book chapters to his credit, has presented 52 papers at national and international scientific symposia, and has been the principal instructor for 12 surface science short courses.

Douglas J. Sorocco

Legal Advisor

Doug is a Director and Shareholder of Dunlap Codding, P.C., Oklahoma’s original intellectual property firm, the state’s largest and most versatile IP boutique firm. He practices in all areas of intellectual property law including patent, trademark, copyright, technology, and e-commerce and assists clients with intellectual property matters requiring litigation, licensing, technology counseling and complex transactions.  Doug is registered to practice before the United States Patent and Trademark Office. He particularly enjoys working with clients to complete the process of acquiring and/or commercializing intellectual property assets as well as portfolio management, licensing and transactional matters. His scientific background has focused on all areas of biotechnology and life sciences (including molecular biology, cell biology, glycobiology, biochemistry, developmental biology, immunology, microbiology, virology, and genetics; pharmaceutical compositions; molecular diagnostics and techniques; medical devices and equipment) as well as chemistry and chemical engineering. Doug has significant experience in providing strategic and tactical intellectual property counsel to individual clients, universities, large pharmaceutical and manufacturing companies, and start-up biotechnology companies. He is currently an adjunct faculty member at the Oklahoma City University School of Law and has served as an adjunct in the Physiology Department of the University of Oklahoma’s Health Sciences Center.

Marc A. Brockhaus

Legal Advisor

Marc A. Brockhaus is a Director and Shareholder of Dunlap Codding, P.C., and leads the firm’s Electrical Engineering & Systems group.  He also practices in the areas of intellectual property, technology, computer and patent law and is involved in counseling, transactions, litigation and prosecution before the United States Patent and Trademark Office. Marc has prosecuted patent applications in the United States and abroad in the electrical, software and mechanical arts including telephony equipment, semiconductor design and fabrication, computers, computer networking, digital cameras, electronic test equipment, web guiding equipment, firearm safety equipment, protective vests, explosive detection equipment, optics and optical equipment, software programs and business methods.  He has also been involved extensively in patent-related litigation and licensing efforts involving the enforcement of intellectual property rights.  Marc has been an adjunct faculty member at the University of Oklahoma College of Law and received his J.D. and his Masters of Business Administration from the University of Oklahoma in 1997, where he was inducted into Beta Gamma Sigma.  He received his B.S. in Electrical Engineering from the University of Oklahoma in 1993.

Nicholas D. Rouse

Legal Advisor

Nicholas D. Rouse has been the Managing Director of Dunlap Codding, P.C. since 2007, while continuing an active practice.   He also leads the firm’s Mechanical Engineering Group. Nick provides a broad range of patent counseling to clients ranging from individual inventors to large multinational manufacturing companies. His practice includes patent preparation and prosecution, patent portfolio management, validity and infringement opinions, evaluations of new designs, and licensing strategy. Nick develops strategies that meet the business goals of clients, including advising them on how to build patent portfolios through preparing and prosecuting patents, developing intellectual property positions that take into account competitors’ intellectual property, and advising on acquisitions or licensing of technology. Although Nick has experience with a wide array of technologies, his practice has involved primarily subject matter in the mechanical and electro-mechanical arts. More specifically, he has assisted clients in the areas of petroleum exploration and production, construction equipment and processes, sporting goods, automotive systems, medical devices, safety products, packaging materials, and farming and ranching equipment. Nick’s practice also encompasses all aspects of trademark planning and management including clearance searches and opinions, trademark prosecution, licensing, and policing and enforcement of trademark rights. Nick graduated from the University of Oklahoma in 1987 with a B.S. in Petroleum Engineering, and received his Juris Doctor from the University of Oklahoma in 1990. He is a member of the Intellectual Property Law Section of the Oklahoma Bar Association, and recently served as its president. Nick was admitted to the Oklahoma Bar in 1990.

Philippe Masson, PhD

Advisor – Product Design and Optimization

Dr. Philippe Masson has been working in the area of electro-magnetic, electro-mechanical systems, power application of superconductivity and Multi-Physics modeling since 1999. He received a PhD in Electrical Engineering from the Université Henri Poincare, Nancy, France in 2002. He spent the following 6 years at the FSU-Center for Advanced Power Systems in Tallahassee, FL, working on the development of high power density superconducting machine for aircraft propulsion as part of the NASA/DoD URETI on Aeropropulsion and Power and on numerical modeling of electro-thermal instabilities in superconductors for the U.S. Air Force Research Lab. At the same time, he was appointed by the FAMU-FSU College of Engineering as adjunct professor for the Department of Electrical Engineering. In 2009, he joined the Advanced Magnet Lab as Senior Scientist where he worked on superconducting motors and generators as well as resistive and superconducting magnets for energy and medical applications. He is now a faculty member of the Department of Mechanical Engineering and a PI at the Texas Center for Superconductivity at the University of Houston where he works on design, modeling and optimization of electro-magnetic and electro-mechanical systems as well as design and testing of superconducting systems. Dr. Masson has been receiving funding from government agencies (NASA, DOE, ARPA-E) as well as private companies. He is the author of over 40 peer-reviewed papers and serves as editor for the IEEE Transactions on Applied Superconductivity and the International Journal of Aerospace Engineering. He is a Senior member of IEEE and AIAA and a member of CSA.